Passing Down a Legacy, Inspiring the Next Generation & the Importance of Social Media

Lucy Smith talks about why it is important to utilize social media to help further the message of Kalispell Gets You Glacier (a collaborative marketing initiative between the City of Kalispell, Kalispell Business Improvement District, The Museum at Central School, Conrad Mansion Museum, and Hockaday Museum of Art). The goal of Kalispell Gets You Glacier is to engage youth in heritage tourism activities, to create social media marketing tools, and to connect youth with their history & culture, while appealing to visiting teens.